The Top Three Forms Of Print Media - 1168 Words

Magazines are one of the top three forms of print media in the industry with approximately 250 of them geared towards children and teens. The topics in these current magazines range from sexualized girls’ magazines, kids/fun magazines, to educational magazines for girls. With this information, the founders of Kiki Magazine saw an opportunity to captivate another style within the audience group of nine to fourteen year old pre-teen girls. They wanted to create a magazine that looked like the classy newsstand magazines older girls were attracted to yet, also feature design-based content. The magazines main goal is to promote self-confidence as well as the compatibility between intelligence and creativity among young girls. In pursuance of successfully assessing their magazine’s market potential, Kiki must effectively gain market research by collecting secondary data and primary data such as focus groups and open-ended questionnaires. They must also develop and maintain a vital long term plan addressing their continuous need to strengthen their customer base due to the aging of that pre-teen market segment. In order to properly capture the target market, we must have substantial and dependable market research. This will allow us to read and attain to our consumers demands properly. Kiki Magazine should begin by utilizing both secondary and primary data as their main marketing research strategy. The data collection phase is often began through the use of the marketingShow MoreRelatedUsa Today and Wall Street Journal Swot1643 Words   |  7 Pagesthem to focus on the popularity of Internet media. * Set distribution which provides a guaranteed advertisement community * The set advertisement community guarantees loyalty to the switch to internet media, and a steady income from advertisements (the main source of income) * Information demand is increasing * With the switch to Internet media, an increase in information demand provides increased popularity and focus of one of the top two leading news sites. * Increased advertisementRead MoreCase Study : Usa Today And Hearst Publications Essay1327 Words   |  6 Pagesin coming times. Both USA Today and Hearst Publications are involved in keeping the public updated on current events and trends. USA Today is a well-known newspaper company who dominates print news in the United States. 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