Biography of Rem Koolhaas, Dutch Architect

Biography of Rem Koolhaas, Dutch Architect Rem Koolhaas (born November 17, 1944) is a Dutch architect and urbanist known for his innovative, cerebral designs. He has been called a modernist, a deconstructivist, and a structuralist, yet many critics claim he leans toward humanism; his work searches for a link between technology and humanity. Koolhaas teaches at the Graduate School of Design at Harvard University. Fast Facts: Rem Koolhaas Known For: Koolhaas is an architect and urbanist known for his unusual designs.Born: November 17, 1944 in Rotterdam, NetherlandsParents: Anton Koolhaas and Selinde Pietertje RoosenburgSpouse: Madelon VriesendorpChildren: Charlie, TomasNotable Quote: Architecture is a dangerous mixture of power and impotence. Early Life Remment Lucas Koolhaas was born in Rotterdam, Netherlands, on November 17, 1944. He spent four years of his youth in Indonesia, where his father, a novelist, served as cultural director. Following in the footsteps of his father, the young Koolhaas began his career as a writer. He was a journalist for the Haase Post in The Hague and later tried his hand at writing movie scripts. Koolhaass writings on architecture won him fame in the field before he had even completed a single building. After graduating in 1972 from the Architecture Association School in London, Koolhaas accepted a research fellowship in the United States. During his visit, he wrote the book Delirious New York, which he described as a retroactive manifesto for Manhattan and which critics hailed as a classic text on modern architecture and society. Career In 1975, Koolhaas founded the Office for Metropolitan Architecture (OMA) in London with Madelon Vriesendorm and Elia and Zoe Zenghelis. Zaha Hadid- a future winner of the Pritzker Architecture Prize- was one of their first interns. Focusing on contemporary design, the company won a competition for an addition to the Parliament in The Hague and a major commission to develop a master plan for a housing quarter in Amsterdam. The firms early work included the 1987 Netherlands Dance Theater, also in The Hague; Nexus Housing in Fukuoka, Japan; and Kunsthal, a museum built in Rotterdam in 1992. Delirious New York was reprinted in 1994 under the title Rem Koolhaas and the Place of Modern Architecture. The same year, Koolhaas published S,M,L,XL in collaboration with the Canadian graphic designer Bruce Mau. Described as a novel about architecture, the book combines works produced by Koolhaass architectural firm with photos, plans, fiction, and cartoons. The Euralille Master Plan and Lille Grand Palais on the France side of the Channel Tunnel were also completed in 1994. Koolhaas also contributed to the design for the Educatorium at the University of Utrecht. Koolhaass OMA completed Maison Bordeaux- perhaps the most famous house built for a man in a wheelchair- in 1998. In 2000, when Koolhaas was in his mid-50s, he won the prestigious Pritzker Prize. In its citation, the prize jury described the Dutch architect as that rare combination of visionary and implementer- philosopher and pragmatist- theorist and prophet. The New York Times declared him to be one of architecture’s most influential thinkers. Since winning the Pritzker Prize, Koolhaass work has been iconic. Notable designs include the Netherlands Embassy in Berlin, Germany (2001);  the Seattle Public Library in Seattle, Washington (2004);  the CCTV Building in Beijing, China (2008);  the Dee and Charles Wyly Theatre in Dallas, Texas (2009);  the Shenzhen Stock Exchange in Shenzhen, China (2013);  the Bibliothà ¨que Alexis de Tocqueville in Caen, France (2016);  the Concrete at Alserkal Avenue in Dubai, United Arab Emirates (2017); and his first residential building in New York City at  121 East 22nd Street. A few decades after founding OMA, Rem Koolhaas reversed the letters and formed AMO, a research reflection of his architecture firm. While OMA remains dedicated to the realization of buildings and masterplans, states the OMA website, AMO operates in areas beyond the traditional boundaries of architecture, including media, politics, sociology, renewable energy, technology, fashion, curating, publishing, and graphic design. Koolhaas continued to do work for Prada and in the summer of 2006, he designed the Serpentine Gallery Pavilion in London. Visionary Pragmatism Koolhaas is known for his pragmatic approach to design. The McCormick Tribune Campus Center in Chicago- completed in 2003- is a good example of his problem-solving. The student center is not the first structure to hug a rail- Frank Gehrys 2000  Experience Music Project (EMP) in Seattle has a monorail that goes directly through that museum, like a Disney extravaganza. The Koolhaas Tube (made of corrugated stainless steel) is more practical, though. The city train connects Chicago with the 1940s campus designed by  Mies van der Rohe. Not only was Koolhaas thinking about urbanist theory with the exterior design, but before designing the interior he set out to document student patterns of behavior to create practical pathways and spaces inside the student center. This was not the first time Koolhaas had played with trains. His Master Plan for Euralille (1989–1994) transformed the northern city of Lille, France, into a tourist destination. Koolhaas took advantage of the completion of the Channel Tunnel, using it as an opportunity to remake the city. Of the project, he said: Paradoxically, at the end of the 20th century, the frank admission of the Promethean ambition- for example, to change the destiny of an entire city- is taboo. Most of the new buildings for the Euralille project were designed by French architects, except for Congrexpo, which Koolhaas himself designed. Architecturally, Congrexpo is scandalously simple, it says on the architects website. It is not a building that defines a clear architectural identity but a building that creates and triggers potential, almost in an urbanistic sense. In 2008, Koolhaas designed the China Central Television Headquarters in Beijing. The 51-story structure looks like an enormous robot. Yet The New York Times writes that it may be the greatest work of architecture built in this century. These designs, like the 2004 Seattle Public Library, defy labels. The Library appears to be made up of unrelated, disharmonious abstract forms, having no visual logic. And yet the free-flowing arrangement of rooms is designed for basic functionality. Thats what Koolhaas is famous for- thinking forward and backward at the same time. Designs of the Mind How are we to respond to structures with glass floors or erratically zigzagging stairs or shimmering translucent walls? Has Koolhaas ignored the needs and aesthetics of the people who will occupy his buildings? Or is he using technology to show us better ways to live? According to the Pritzker Prize jury, Koolhaass work is as much about ideas as it is buildings. He became famous for his writings and social commentary before any of his designs was actually constructed. And some of his most celebrated designs remain on the drawing board. Koolhaas has said that only 5% of his designs ever get built. Thats our dirty secret, he told Der Spiegel. The biggest part of our work for competitions and bid invitations disappears automatically. No other profession would accept such conditions. But you cant look at these designs as waste. Theyre ideas; they will survive in books. Sources â€Å"Jury Citation: Rem Koolhaas.† The Pritzker Architecture Prize.â€Å"IIT McCormick Tribune Campus Center.† OMA.Oehmke, Philipp, and Tobias Rapp. â€Å"Interview with Star Architect Rem Koolhaas.† Spiegel Online, Der Spiegel, 16 Dec. 2011.Ouroussoff, Nicolai. â€Å"Koolhaas, Delirious in Beijing.† The New York Times, The New York Times, 11 July 2011.

Top five job search tips for people over 65 - The Job Network

Top five job search tips for people over 65 - The Job Network Baby Boomers have driven the economy for decades. The youngest of the generation are just now turning 55 (a long-time â€Å"dream† age for early retirement), while much of the generation have already reached retirement age. In fact, there are approximately 10,000 Baby Boomers retiring every day. However, if you are among the many of this generation who plan to continue working, even beyond 65, there are few simple tips that can help you find a position right for you. 5 strategies to land your next job1. Boost your tech awarenessEvery generation becomes increasingly more tech savvy. While you may not be an â€Å"Insta Story† expert, or the ideal candidate for an organization’s social media guru, being up-to-date on the types of technology typically used in the workplace of the organization you’re applying for is important.If you’re embarking on a new field, take a course in a new computer software program. Even volunteering in your field of interest first can help you get a sense of what skillset is needed for the job. These actions can help communicate your willingness to learn and adapt to new work situations. Making sure you have the basics down can show you’ll be able to work alongside people who were raised on smartphones.2. Target your qualificationsMost Boomers will have a long work history, which translates to experience you can bring to a new position. However, you want to be able to target the key qualities and skillsets that are perfect for the open position you hope to get. Effectively, you’re not giving your interviewer a complete summary of your total work experience- or even highlighting the job you stayed in the longest. You want to give your interviewer a focus on specific experience that will help you perform the job. Connect the dots for them. This way, you help your interviewer sift through your long work history and show your true interest in the open position- and knowledge of its needed skil ls.3. Communicate your adaptabilityBeing overqualified can have its drawbacks. Hiring managers may assume you expect more money or assume you may already have a set way of doing things. Positioning yourself as flexible is key. While you may not be a blank slate that a new employer can help shape (or naà ¯ve about salary negotiations), you should highlight your willingness to find new ways of doing things and improving upon your tried-and-true practices.4. Be aware of generational differencesIf you’ve been working throughout your adult life, you’ve probably seen changes at work between the 20th and 21st century. Make sure your resume is updated both in new, current experiences and in the language you use to describe past work. While you don’t want to go overboard in the opposite direction in an attempt to appear more youthful, you should be prepared to deal with a younger generation in positions of power. While age and wisdom go together, you want to remain defe rential- especially to the hiring manager.5. Wow the interviewerAgeism in the workplace is real (and against the law) but even though this is the case, you may face assumptions from younger interviewers because you are an older candidate. You want to make sure you subvert these potential assumptions rather than play into them. For example, have all your facts and talking points ready and prepared, so you don’t appear â€Å"forgetful.† Convey enthusiasm for the position. Appearing to have â€Å"low energy† can count against older job candidates. Try simple things like using your smartphone in the interview to refer to notes- this simple action can communicate to the interviewer you are sufficiently tech-savvy.The fact is, you’re likely up-to-date on your references and your work skills- it’s just key that you prepare to convey them on interview day so there’s no doubt you’re up to any task that might come your way. Good luck!

Discuss the role of Haskole (Jewish Enlightenment in Eastern Europe) Essay

Discuss the role of Haskole (Jewish Enlightenment in Eastern Europe) and of Hasidism in the formation and development of modern Yiddish culture - Essay Example From the initial days of the Yiddish, there were a few prayer books for women but were merely translations of existing Hebrew scripts. The first of the books published originally in Yiddish was â€Å"Come Out and See†, more commonly known by a slurring of the name as ‘Tsenerena’; written in the early 1600s. It was written for women, who generally did not read Hebrew and were not as well-versed in biblical commentary, so it is an easier read than some of the Hebrew commentaries written for men. When secular Jewish fiction began to emerge, the religious authorities of that time did not approve of these irreverent Yiddish writings dealing with modern secular and frivolous themes. Some strictly observant people refused to even set type for these writers because they were so offended by their works, but Jewish people throughout Europe embraced them wholeheartedly and treasured them. Foundations of the Yiddish theatre can be traced back to Abraham Haim Lipke Goldfaden w ho was (at that time) a pioneer of Yiddish plays. He wrote and produced numerous plays while travelling throughout the Eastern Europe. The culture, as we all know, was not preserved and was laid bare to the brutalism of the Nazis and the communists†¦ however; certain movements took place during that period in order to modernize the Jews and the Yiddish culture. Two off these movements are of great significance regarding the enlightenment of the Jews in Eastern Europe i.e. Haskole (Haskalah) and Hasidism (Hasidic Judaism). Haskole is a word of Yiddish, the alternative of which in Hebrew is Haskalah. The movement began in the late 1880s its aim being to enlighten the Jews of Eastern Europe through better mixing of the Jews with the eastern societies so that they could learn and live the ways of their neighbors in order to acquire a wider horizon. Haskole encouraged

TV Paper Essay Example | Topics and Well Written Essays - 1500 words

TV Paper - Essay Example ssues that have been identified in the book are stated hereunder: Americanization The first issue that has been identified within the book name, â€Å"Americanization: A School Reader & Speaker† by Ellwood Griscom (Jr.) and TV romantic sit-com Sex and The City is Americanization. It was viewed that the show â€Å"Sex and The City† mainly concentrated on promoting activities that were considered normal in the American context. Additionally, the concept of changing sex-partners frequently has also been focused considerably. Considering the above mentioned facet, it can be stated that the television sitcom â€Å"Sex and The City† promoted the living habits of the Americans which can be considered as a way of promoting them in other parts of the world (Griscom (Jr.) 230-233). Cultural Imperialism The second major issue that has been critically evaluated in the book and can also be ascertained in the show i.e. ‘Sex and the City’ is the notion of cultural imperialism. The term ‘cultural imperialism’ is depicted in order to ascertain the supremacy of a particular society over the other presumably inferior societies. In this framework, it has been viewed that the show â€Å"Sex and The City† endorsed certain activities that are not usually considered ethical or is accepted in other societies located world-wide. The show has been determined to promote activities such as frequent change of sex partners. Many critics also do believe that the show has tried to influence women and young girls to vie against each other in the modern days (Tomlinson 1-19). Considering the above stated facets, it can be asserted that the show â€Å"Sex and The City† promoted certain activities that are mainly seen in the western countries of the world, thus in turn promoting cultural imperialism.... This paper approves that the American television romantic sit-com named ‘Sex and the City’ is recognized to be amongst the most discussed television sitcoms amid TV critics around the globe. The issue of criticism relating to American TV shows has been viewed from the past. With the increasing technological developments, it has become easy for every individual to access data or videos that promote a specific cultural practice. However, in this context, the concerned show is regarded to have highlighted the qualities that a woman should have in order to meet the current challenges. This report makes a conclusion that the contribution of television series in bringing new changes in the society is measured to be vast. There exist numerous television sit-coms around the globe that are made considering the normal living habits of one’s country or region. However, it has been viewed that when these TV sit-coms are telecasted at the international platform, they often raise a conflict with certain living habits of individuals residing in different nations or following different religious beliefs. With reference to the above discussion, it can be viewed that the major reason behind ardent criticism of the popular TV sit-com i.e. ‘Sex and the City’ is because of its excess promotion of the use of expensive products and the promotion of certain non-universal practices at the international level. Thus, it has been determined that television shows often bring with them certain intricacies that might be lauded in their home nations but might in turn brin g in defame and criticism in the global arena.

The Distribution of Ink-Printed Text Versus Hypertext :: Internet Net World Wide Web Media

The Distribution of Ink-Printed Text Versus Hypertext While browsing Radiohead's website (www.radiohead.com) one particular page of hypertext caught my eye. This page displayed was what looked to me like a scanned-in copy of ink-print text, which read: How To Construct a Dadaist Poem by Tristan Tzara. I had heard of Dadaism previous to this discovery, but hadn't the slightest idea about the man who had authored these simple instructions on how to construct a dadaist poem. So with the help of my mouse and keyboard I quickly erased the Radiohead URL (Internet address) and typed in that of a search engine called Hotbot (www.hotbot.com). After arriving at the homepage for Hotbot I typed my inquiry into the empty "search" box and the search engine immediately displayed a list of related homepages and topics on Tristan Tzara. I clicked on the first result entitled "Tzara" which led me to the homepage of The International Dada Archive. In reading-over the summary and history of the Dada artistic movement of the early twentieth century I began to see that many of its distinctive characteristics are the same characteristics found at the core of Radiohead's artistic movement; both groups, the Dadaists and Radiohead had/have an affinity for assaulting cultural values through live performances, and the distributing of leaflets, magazines, and newspapers. However, Radiohead has recently replaced the older method of distributing leaflets, magazines, and newspapers with the newer method of simply posting a website on the World Wide Web. Now, if an admirer or audience member wants to read Radiohead's poetry or view their latest artwork they only have to type Radiohead's URL (www.radiohead.com) into any browser and instantly it is delivered to the screen of their personal computer. The Dadaists and Radiohead both had/have an affinity for assaulting cultural values or in other words presenting their audience members with present-day cultural values in a way that made/makes those cultural values appear mundane. The Dadaists attacked cultural values through different types of live performances. "The real spirit of Dada was in events: cabaret performances, demonstrations, declarations, confrontations, the distribution of leaflets and of small magazines and newspapers... and actions which today we would call guerrilla theater." The Dadaists used a combination of live performance and the passing-out of ink-printed text on leaflets, magazines and newspapers to accomplish what they termed "...undermining and exposing what they saw as the stale cultural conventions of a decayed European Civilization..." (Shipe, International Dada Archive IDA).

Change models Essay

Scenario Planning: Supplementing Traditional Strategic Planning It is clear the rate of change in today’s work environments has been aggravating with more emphasis nowadays on smaller teams, incremental and rapid delivery, faster payback, and frequent project status reporting. This acceleration has instigated uncertainty that forced organisations to start supporting their strategic planning with a longer term perspective of planning called scenario planning or scenario thinking/analysis. Scenario †¦ Read More A Simple Method to Split a WordPress Post into Multiple Pages One of the most effective ways to increase the number of page views and decrease the bounce rate of your site is by splitting your long posts into several pages. In the first part of the article, you will learn in 2 steps how to split a post in WordPress using the codex function wp_link_pages() and the tag. In the second †¦ Read More Boosting Your WordPress Site’s Performance By Enabling GZIP Compression Ever heard of GZIP? It is a simple software application that compresses/decompresses files based on an algorithm named DEFLATE. It works by finding similar strings in a text file and replacing them temporarily to make the overall file size smaller which would drastically improve the performance of your website. The algorithm perfectly works with CSS and HTML filetypes which typically †¦ Read More Improving Quality of Project Estimation It is clear that estimating a project is important for the project manager to determine how long the project would take, to figure out how much the project would cost, to decide whether the project is worth doing, to measure variances against the baseline plan, and to take corrective actions. However some project managers nowadays tend to put minimum effort †¦ Read More Avoiding Common Pitfalls of High Performance Project Teams Previously in one of my earlier articles, I discussed the key qualities required for a project manager to be effective in building a high performance project team. Believe it or not, though high performance project teams can produce incredible outcomes, there still remain some serious pitfalls that project managers need to be aware of in order not to fall victims †¦ Read More Contract Management Must-Knows For Project Managers Contract management constitutes a major component of a project procurement system. Most work done nowadays on projects involves dealing with contracts or has a contractual nature. Although some companies have purchasing departments that specialize in procurement, one of the basic knowledge and skills of a project manager is to be able to read and manage contracts. This post basically discusses †¦ Read More Understanding And Managing Your Boss The idea of â€Å"managing your boss† may sound quite unusual for some managers, considering the widespread adoption of the traditional top down management  approach in most organizations. Even though talented and aggressive managers nowadays carefully control and administer their subordinates, services, and products, they might reveal, on the other hand, a passive stand with their bosses (Gabarro and Kotter 1993). †¦ Read More Changes in Project Management Processes Between PMBOK 4 And PMBOK 5 This post presents a tabulated s ummary of differences in the names, inputs, tools, and outputs of project management processes between PMBOK 4 and PMBOK 5. Note that terms in Red which exist in PMBOK 4 have been removed or replaced in PMBOK 5, terms in Blue have been newly added into PMBOK 5, and terms in Black have not †¦ Read More Critical Analysis of Porter’s Five Forces Model – Information Technology (IT) Industry In order to appropriately formulate their corporate strategies and distinctively compete in the market, organizations are in a need for a framework that would help them in understanding industry structure and in overcoming rivalry. This essay aims at discussing, analyzing, and criticizing Porter’s Five Forces model using a wide variety of academic literature. The first part introduces the model, discusses †¦ Read More Key Qualities For An Effective Project Manager This post describes key qualities needed for an effective project manager. It discusses the differences between leading and managing a project, explains the importance of managing stakeholders, describes how to gain influence by reciprocity, stresses on the significance of leading by example and managing by wandering around (MBWA), explores how to deal with the contradictory nature of work, and finally †¦ Read More 12345678910 Home ; Change Management ; Change Management Diagnostic Models – Case Study â€Å"Jamie’s Food Revolution† Change Management Diagnostic Models – Case Study â€Å"Jamie’s Food Revolution† April 14th, 2012 Leave a comment Go to comments This essay presents three different diagnostic models that serve as a change management guidance for organizations by helping them in considering what factors are important for this change and how these factors are interrelated together (Nadler and Tushman 1980). The main purpose of these models is to help in reducing the complexity of the change situation by identifying what change variables require attention by the organization, what sequence of activities to adopt in dealing with the change situation, and how the various organizational properties are interconnected (Ian Palmer 2009). The essay compares and contrasts Burke-Litwin, Six-Box Weisbord, and Congruence models, pinpoints their strengths and weaknesses, and then applies one of these models to the case study â€Å"Jamie’s Food Revolution†. The first organizational and causal model to be discussed is the Burke-Litwin model. The strength of this model lies on the fact that it consists of twelve key variables, at three different organizational levels (external environment, leadership, strategy, and culture at the total system level; structure, management practices, systems and climate at the group or work unit level; and tasks, motivation, needs, and values at the individual level)(Burke and Litwin 1992). The variables on the top have a stronger influence on systems than the bottom variables (Leadersphere 2008). The model is based on an open systems principle whereby it considers the external environment as an input and the organization performance as output with a bidirectional feedback between them (Jackie Alexander Di 2002). What makes this model unique is that it houses almost all of the variables considered in the 7-S, Six-Box Weisbord and Congruence models (Burke and Litwin 1992) and it also stresses on the point that changes can lead to transformational organization-wide (leadership, strategy, and mission) as well as internal transactional (management, structure, system, individual needs, tasks) dynamics which altogether affect individual and organization performance (Jackie Alexander Di 2002). Burke and Jackson (1991) demonstrated the scenario of a successful merge between two companies, SmithKline and Beecham, which concentrated on establishing a unique culture with a loose-tight behavioral leadership, and on adopting a customized Burke-Litwin model to increase its performance. This model however may impose some complexity in its usage. Dana (2004), in her study to apply this model to a quality management system, has limited her research to specific variables for this model because of the big amount of information required to be gathered on each variable. Also, a quantitative study done by Jackie Alexander Di (2002) on the model’s variables failed to reveal the hidden communication variable, which shows that this model may not foresee all organizational problems. The second model to be discussed is the one developed by David Nadler and Michael Tushman, the Congruence model. Like the Burke-Litwin model, the pragmatic Congruence model is based on the open system’s principle (input environment, transformation, output)(Nadler 1982) and deals with the organization as a whole dynamic and social system where the purpose lies in realizing the state of congruence among the various subparts or components of the organization (Nadler and Tushman 1980). The measure of organizational effectiveness depends on the total degree of congruence as a normative approach to ensure fit among these components (Hatton and Raymond 1994). Nevertheless adopting this model is dynamic (should be changed with time) and poses a lot of challenges including the management of political dynamics, the anxiety created by the change, and the control of the transition state (Nadler and Tushman 1989). Additionally, it requires special care to ensure appropriate fit between strategy and environmental conditions, as well as among the four organizational components (work, people, formal structures and process, and informal structures and processes). Burke ; Litwin (1992) state that the number of items to be matched for congruence is great and the Congruence model fails to provide a mechanism for determining which of these items are important and what level of congruence yields desirable results. For further help, several studies have presented major efforts to discuss strategies to attain the maximum congruence. Hatton and Raymond (1994) concluded with several postulates that describe how congruence can be achieved by interrelating together specific dimensions of these key variables (environment, strategy, technology, task, structure, and individual). Also, Nadler and Tushman (1989), in their view of organizations as political systems, posit that there is no general way for dealing with change. They stressed that managers should understand these political dynamics of change by diagnosing the organization’s strengths and weaknesses, developing a clear vision, creating energy within teams, and possessing active leadership, thus achieving the congruence between strategy and environmental conditions, as well as among the four organizational components.

The Top Three Forms Of Print Media - 1168 Words

Magazines are one of the top three forms of print media in the industry with approximately 250 of them geared towards children and teens. The topics in these current magazines range from sexualized girls’ magazines, kids/fun magazines, to educational magazines for girls. With this information, the founders of Kiki Magazine saw an opportunity to captivate another style within the audience group of nine to fourteen year old pre-teen girls. They wanted to create a magazine that looked like the classy newsstand magazines older girls were attracted to yet, also feature design-based content. The magazines main goal is to promote self-confidence as well as the compatibility between intelligence and creativity among young girls. In pursuance of successfully assessing their magazine’s market potential, Kiki must effectively gain market research by collecting secondary data and primary data such as focus groups and open-ended questionnaires. They must also develop and maintain a vital long term plan addressing their continuous need to strengthen their customer base due to the aging of that pre-teen market segment. In order to properly capture the target market, we must have substantial and dependable market research. This will allow us to read and attain to our consumers demands properly. Kiki Magazine should begin by utilizing both secondary and primary data as their main marketing research strategy. The data collection phase is often began through the use of the marketingShow MoreRelatedUsa Today and Wall Street Journal Swot1643 Words   |  7 Pagesthem to focus on the popularity of Internet media. * Set distribution which provides a guaranteed advertisement community * The set advertisement community guarantees loyalty to the switch to internet media, and a steady income from advertisements (the main source of income) * Information demand is increasing * With the switch to Internet media, an increase in information demand provides increased popularity and focus of one of the top two leading news sites. * Increased advertisementRead MoreCase Study : Usa Today And Hearst Publications Essay1327 Words   |  6 Pagesin coming times. Both USA Today and Hearst Publications are involved in keeping the public updated on current events and trends. USA Today is a well-known newspaper company who dominates print news in the United States. 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